I think we already spent a load of time within the game, going through all of its issues to get an event that rewards are sent depending on time you spend playing. What if others don't have such time to spend nowdays?
Log-in-events should be more common than the farmable ones at this point, not to mention the use that the crafting system could get, but i won't blame that on anybody right now as i'm not even sure if this team can touch that yet
Now for the rewards, being this a 10th anniversary event i would had found more enjoyable to reward a box that gave a random pre-season set FP permanent.
And on the other hand, last time we got an event related to veterans were back with Prosieben where they rewarded with some neat tasers and knight smash rifles and you could choose if you wanted it or FP as far as i can remember
I kinda feel bad for pushing this up because the topic is gaining some bashing already and i dislike complaining about stuff that is free, but this time we got a weird selection of gifts and event for a 10th anniversary